Affinity market
abc commerce has repositioned affinity partnerships to extend the benefit of these relationships even further for brands and retailers. Very simply, we use a host estate as a conduit to generate acquisition for a third party.

Affinity used to be about exchanging one database for another, i.e. the churning of data for the purposes of customer acquisition. Traditional high street retail loyalty schemes are card based and are used commercially to offer something of a similar nature to the consumer, after purchase has occurred.

What makes abc commerce’s proposition highly sought after is our expertise in maximising multi-media network platforms, to target the consumer with third party offers while they are in-store, pre-purchase.

Acquisition market
abc commerce is changing people’s perceptions and breaking down the doors of this staid traditional business practice. We are doing this by delivering customers at the ‘retail front end’, i.e. in the store pre-purchase.

Acquisition is the securing of a new customer from non-traditional media activity. Communicating with consumers pre-purchase is proving fundamental in reinvigorating the industry.

By positively influencing consumers and demonstrating the link between the retail host and a third party brand, such affinity relationships can deliver excellent acquisition rates.